Karl von Schlegel
You are here because (you think) you need “translations”.
I’ve made it my mission to make you think again. In a nice way 😊
The very core of that persona you’ve meticulously profiled for the original message has changed. So should your message. And it is not as simple as translating it.
Language and culture are inextricable
Think the nuanced sentiment echoed in the famous “La vie en rose” and try to say that in English. 😊
Benjamin Jowett
Why compromise? There is really no need or reason to.
Why compromise? There is a simple, better solution.
A simple solution that makes sense, and leads your audience to the desired outcome
The choice is simple.
Nelson Mandela
Adapt to local linguistic styles, humor, idioms, and cultural references
Make your brand voice authentic and compelling worldwide
Deliver the original intent with the same impact across cultures
Boost engagement and brand loyalty with emotionally and culturally relevant content that resonates
TransCreation
Traditional Translation
Marketing, advertising, branding, and content localisation
Legal, technical, scientific materials
Persuade. Inspire an action by evoke the right emotions
Inform and evidence keeping
Tailor made to resonate with your target audience
Work within the confines of the source text
A culturally and linguistically adapted, creatively reimagined version that may differ significantly from the original
A literal rendition of the source text
Native and nuanced, resonate to inspire
Appear “translated” and foreign
Let’s chat to make sure it is right for you
No catch,
No surprise,
Absolutely obligation free,
and loaded with good advice!
Start with a clear understanding on the level of transformation required.
Our talents are first and foremost copy writers.
With the intent of the original copy as the North Star, they begin composing in local linguistic styles, using humor, idioms, and cultural nuances to deliver the desired emotional impact.
A guided tour of the completed copy.
Observe what changes have been made, understand why they have been made and how they align with the creative brief to achieve your objective.
Charlemagne
Cultures we currently work with
For over ten years, our expertise in creative copywriting has helped clients from diverse industries deliver impactful, culturally relevant messages.
“The team at Before You Translate are experts in capturing the essence of communication, conveying intent rather than just translating words. Their creative and artistic copywriting ensures the message aligns with our audience’s cultural expectations.”
“Our clients’ development portfolios are both local and global in a range of asset classes. When it comes to communicating with investors and stakeholders from diverse origins and geographies we trust the team at Before You Translate. Their creative solutions, compelling messaging and business nous have made our communications connect across cultures and resonate with audiences worldwide.”
“Catherine re-created the menus in Chinese for five of our flagship restaurants in Sydney. Her work was a true reflection of our brand’s identity of sophistication and luxury. Months after the launch, staff and customers who speak Chinese continued to compliment on the elegant choice of words.”
“Authenticity is crucial in the coaching industry, that is why we trust the team at Before You Translate with our cross cultural communications. Our alumni across the APAC region love the clever references that made them smile.”